Speaker: Cameron McFadyen,
VP, Strategic Growth, Ipsos Canada
Cameron McFadyen, VP of Growth Strategy with Ipsos Canada, will explore significant generational trends and shifts, focusing on where Boomers align and diverge with younger generations. Drawing on Ipsos' latest studies, including Global Trends and Generations Report, this presentation will examine issues through different generational viewpoints, helping us understand the factors driving discussions and tensions in our public discourse (and family gatherings) today.
Cameron leads business development in Western Canada for Ipsos, Canada's largest market research company. With extensive prior experience leading national brands, he brings a marketer’s mindset to his role, leveraging Ipsos' vast national and global data resources to share compelling insights with interested audiences. Ipsos, headquartered in France, is led by a team of esteemed researchers who use the best of science and technology to analyze and understand billions of human touchpoints a year.